Sole trader, trading under a business name
This is the simpliest and cheapest form of business structure. The sole trader has exclusive control over the business however also has unlimited liability for debts of the business.
If you wish to trade under a name that is not your name you will need to register the business name with the Consumer Protection Authority of the State or States in which the business name is used.
New business names must be different from exisiting names and must not be misleading or offensive.
It is important to note that the registration of a business name does not confer any propriety rights in that business name. However once trading commences under the business name the name generates goodwill or reputation. This goodwill can be protected. The business name you choose should project your desired image.
Click here to register your business
name.
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